"Very few teams successfully apply game mechanics to real life because making a game is an exhausting iterative activity. It takes immense political will, dedicated resources and deep belief that the right experience, not just the right feature, can change the world. Games are no silver bullet. Instead, real gamification is a master-level exercise in passionately pursuing great usability and user experience. Most such projects fail because few teams have the skill, the patience or the values to pull off making a great game."